How to build a creator media kit that lands brand deals

A media kit is a sales document. It exists to answer the brand manager's only real question: will this creator move product to the people I want to reach?

What to include

Who you are in two lines. Audience demographics: age, gender split, top countries and cities. Engagement rate and average views, not follower count. Three examples of past brand work with results. Your packages and starting prices. Contact details.

Where to get the numbers

Platform analytics. Screenshot them; brands trust screenshots more than typed numbers.

Pricing

A common starting point is a rate per thousand views, adjusted for niche, deliverable count and usage rights. Charge extra for exclusivity and for the brand reusing your content in ads.

Keep it current

Update monthly. Send it as a PDF and keep a link version for your bio.